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Spotify will use AI to replicate podcasters’ voices and translate them to other languages

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Spotify CEO Daniel Ek joins author and comedian Trevor Noah to discuss the future of storytelling at Spotify Beach in Cannes, France, on June 20, 2023.
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Spotifyannounced a new artificial intelligence-powered feature that can translate podcasts into different languages using the host’s own voice.

The company said the feature relies on OpenAI’s voice generation technology, which was also announced Monday. The technology can create “realistic synthetic voices” from just a few seconds of speech, OpenAI said in a release. Spotify said it will help make the podcast listening experience more authentic and natural by maintaining podcasters’ “distinctive speech characteristics.”

Shares of Spotify were down about 2% Monday morning. Spotify did not immediately respond to CNBC’s request for comment.

The company worked with podcasters such as Dax Shepard, Lex Fridman, Monica Padman, Steven Bartlett and Bill Simmons on a select number of past and upcoming episodes. Spotify said the episodes were initially translated into Spanish, French and German, and they will be available to both free users and paid subscribers in the coming days and weeks, according to the release.

Spotify said it plans to make the feature accessible for more creators and languages in the future. The company is already working on comedian Trevor Noah’s upcoming new podcast, for instance.

“This is just the beginning,” Spotify said in the release.

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